In The Beginning

As Vic Everett spent more and more time producing and directing docudramas he became very aware of a need for the youth of America to have a way to get help, counseling, guidance, when they had problems or were in trouble.

“I met and video taped so many young adults who had gone through harrowing experiences. Drugs, depression, even suicidal thoughts, were just the beginning.” recalls Vic. “On top of that I was just meeting the ‘success’ stories, the kids who made it through and came out better for it. I knew there were many, many, who didn’t make it, ended up living on the street, in jail, a hospital, or dead.

“I couldn’t let this stand without attempting to do something about it.”

Vic knew a way to reach these youngsters was through their music. He considered the possibility of starting a music video syndicated program, using non-violent, non-drug referencing music — music with a positive message.

But funding was a problem. Syndicating a television program such as this and getting it out to enough stations to make a difference would require a large amount of cash just to get started.

Funding Acquired

Once the initial seed capital was in the bank, the work began.

Vic began working to find a host, a syndication company, an advertising representative, an affordable satellite up link service, on and on.

 
Vic Everett

A telephone counseling service was located in San Antonio that had the unique capability of instantly referring  a caller needing one on one attention to a local counselor who was willing to go to their home if necessary.

Vic found an excellent host with outstanding presentation skills, a good sense of humor and extemporaneous writing abilities in Charlotte, N.C., unfortunately he had a phobic fear of flying.

The show, “Power Play”, in the end, was shot in Charlotte, edited in San Diego, commercials came from Cincinnati, the program was up linked to satellite from North Bend, Indiana, and picked up for air in forty markets nationwide Monday through Friday with counseling phone calls routing through San Antonio, Texas.

The Show

Power Play was a dynamic music video program that aired daily in 40 markets nationwide.

Each daily show had a theme; family relationships, depression & suicide, drugs, sex, and fun.

Each one hour show contained music related to its theme and prepackaged interviews with young adults and/or celebrities. The host of the show, Gary Morris, would offer commentary and an 1-800 phone line for counseling.

Gary’s comments were usually scripted in advance but during the course of each shoot he would come up with excellent extemporaneous commentary.

Vic recalls, “Once Gary had his dog on set with him. The dog was sleeping on the set and Gary came up with an observation about drugs that focused on the dog. Gary said, ‘This is my friend Ottis. We grew up together, went to the same school, dated the same girls. But Ottis turned to drugs.’ He went on to say, ‘Don’t do drugs. You’re a dog if you do. Call us at 1-800-HITHOME, we’ll talk to you and give you a free flea collar.’ It was a very amusing bit and hit the mark on our topic for the day.”

You can begin a conversation with Vic about the possible mesh between your needs and his abilities by just picking up the phone:

(206) 595-5865

Or email him:

vic@veverett.com

Explore the possibilities!